.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech startups, once adapted to running into billions in financial backing each year, have brought up almost $360 million so far this year, placing it on track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That decline is due to market saturation, increased regulatory tensions, and also economical uncertainties.ADWEEK talked to five VCs that remain to acquire adtech firms, despite these challenges, about what they are seeking as well as what they steer clear of. Perhaps unsurprisingly, these investors are actually targeting options in privacy-focused technologies and industry-specific areas such as connected television.